DreamWorks and 20th Century Fox are going about marketing How To Train Your Dragon 2 in some pretty interesting ways. First off, they unleashed a teaser that was a full sequence rather than a selection of parts from the film, doing what Disney used to do for trailers (think The Lion King and Pocahontas); though it's possible that the sequence won't be in the movie itself and that it's just a custom-made bit for the teaser, much like what's used in Pixar's teasers.
Still, it was a nice change of pace and the teaser did its job right, it made the movie look good. I have a feeling that this film's marketing will be the antithesis of the first film's shoddy marketing (the very marketing that brought in a $43 million gross as opposed to $60 million), coupled with the fact that many people saw the original and are anticipating the sequel.
Now, DreamWorks continues to go the mysterious route… Today they have released three teasers…
Of posters…
Yep, much like Marvel's "teaser of a teaser" strategy, DreamWorks is doing this with posters.
I assume the full posters will be unveiled tomorrow or sometime this week, and maybe a trailer is right around the corner! That would be awesome…
(via fellow Rotoscoper comrade Max de Hartog)
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