Box of Brilliance

A new trailer for LAIKA's The BoxTrolls has unexpectedly arrived!

This is no ordinary trailer either, and I must say, distributor Focus Features made something truly cool here! Rather than going for a stupid trailer that is a hodgepodge of antics and kid-centric jokes (like ParaNorman's near-disastrous trailer), they instead decided to craft something that could help audiences appreciate the beauty of stop motion animation and LAIKA's work in general. No dialogue or announcers, just a song and footage of the animators and artists at work… What more could you ask for?

Anyways, it's always staggering to see how much goes into their films and it's also a nice callback to the days when Disney would put behind-the-scenes footage in their trailers for their films in the 1990s. Showing the audience small bits of what goes into making animated features is such a great idea for trailers, and the fact that they're doing this for a stop motion film makes me very happy.

Now hopefully the full trailer, which should explain the story and whatnot, will make the film look like something worth seeing and not a bogus kiddie flick that's too scary for kiddies but yet too silly for adults. ParaNorman would've been the hit it should've been had it not been advertised that way, so hopefully The BoxTrolls is LAIKA's deserved box office break out. It's high time a film like this does well and changes the game for mainstream feature animation.

What did you think of the trailer? Great idea? Or would you have preferred to have seen more story-based stuff? Sound off below!